“We are pleased to be honored by the editors of Popular Science for the innovation represented in the Goodyear Assurance Fuel Max tire,†said Steve McClellan, Goodyear’s North American president, consumer tires. “Our product development process follows a market-back path – learning what consumers want and then building tires that deliver innovative benefits. “Goodyear works hard to make sure the technology is relevant to the consumer’s wants.
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